150,000 ‘Thank you’ messages by emotional Indian public for its brave soldiers set Guinness World Record

From the extremely hot desert borders to the inaccessible Himalayan heights Indian army protects country’s territorial sovereignty at every cost. Our soldiers have fought wars; have died so that we may live. Whether its natural disasters or terrorist attacks they have laid down their lives for us. To salute their many sacrifices, a national campaign was organised inviting public to write messages to soldiers and it set a Guinness World Record.

The campaign was organised across the many retail stores of LG in the country. Each retail store had set-up a ‘Wish Board’ that invited public to write messages to soldiers on post-it notes.

“LG Electronics India Pvt Ltd have dedicated a Guinness World Records title attempt to the Indian Army, in a salute to their soldiers’ hard work and sacrifices,” said a release on the Guinness World Records’ website.

These messages were later put together into world’s longest line of sticky notes. The campaign could collect 150,000 sticky notes that made an incredible length of 8.338 km (5.18 miles). The release said it was enough to cover 75 American football fields.

“A million thanks to the people of India for showing their gratitude towards the Indian soldiers,” said Kim Ki Wan, Managing Director, LG Electronics India. “The initiative has been a massive success that can be validated by the overwhelming response that we have received from the people in the form of messages for the soldiers.”

LG India’s record is almost five times larger than the previous record of 24,675 sticky notes, achieved by Prudential Financial at the Prudential Tower in Newark, New Jersey, USA, on 23 November 2015, said the release. The record attempt was made on January 26, the day when India adopted its constitution and became a republic.

The record attempt took place as part of LG India’s #KarSalaam campaign, organised to celebrate Republic Day – the date on which the Constitution of India came into effect on 26 January 1950.
Mr. Kim Ki Wan, Managing Director, LG Electronics India was thrilled with the result: “A million thanks to the people of India for showing their gratitude towards the Indian soldiers. The initiative has been a massive success that can be validated by the overwhelming response that we have received from the people in the form of messages for the soldiers. It is also a very proud moment for us at LG and immensely gratifying to break the Guinness World Records title by getting 114,741 wishes.”
Guinness World Records adjudicator Swapnil Dangarikar said: “We are happy to announce the entry of LG Electronics India Ltd. as a record beaker for ‘Longest Line of Sticky Notes’ messages from the Indian citizens. It is an honour for us to be a medium through which we can partner in wishing the Armed Forces for their immense contribution in ensuring the safety of the citizens. This initiative of LG Electronics India is unique and we hope that they take up many similar initiatives in the near future.”
LG India’s record is almost five times larger than the previous record of 24,675 sticky notes, achieved by Prudential Financial at the Prudential Tower in Newark, New Jersey, USA, on 23 November 2015.
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