How many of us would actually intervene when we see someone bullying another person? A Burger King advertisement, which includes real scenes from one of their Los Angeles stores, reveals how many customers actually stand up when they see someone bullied before them.
In October 2017, Burger King partnered with No Bully group and published a video on bullying, raising awareness of how “30% of school kids worldwide are bullied each year.”
Bullying has become an issue in the United States with it being the “#1 act of violence against young people in America today,” according to No Bully, which is a non-profit organization “that ignites compassion to eradicate bullying and cyberbullying worldwide,” according to their website.
During the National Bullying Prevention Month, Burger King decided to speak up against bullying. “We created an eye-opening campaign, called ‘Bullying Junior’ that brings the issue even closer to home.”
The fast food brand did a social experiment to see how customers in a Los Angeles Burger King store reacted when a high school junior was bullied, versus when a Whopper Jr. burger was bullied—yes, an actual burger.
To explain that in a little more detail … as one doesn’t often hear of a “bullied burger,” it refers to the cook smashing his fist through the burger prior to it being delivered to the customer, primarily those who had witnessed the high school junior being bullied.
So, which will the customers react to—the high school junior being bullied, or their own burger?
“We bullied a high school junior and a Whopper Jr to see which one received more complaints,” the video stated.
The video shows bullies pushing a boy to the ground and even pouring water on his food. Some of the customers around the teenagers are paid actors, and they sit around just watching. Surprisingly, most of the non-actors also just watched along, and did nothing too.
At the same time when the bullying was taking place in-store, customers sitting nearby received a smashed burger each.
Most customers choose not to intervene upon seeing the bullying take place nearby them, but do however, approach the counter to complain to the staff about their burger.
The video states that 95 percent of the customers reported their “bullied” Whopper Jr. burger to the staff, while only 12 percent of the customers stood up to the bullies who were bullying the high school junior.
One customer who stood up to the bullies explained his actions: “To feel defenseless, that’s one of the worst things in the world. I’ve been that kid, so if I see it, I’m going to do something about it. And I hope there’s more people out there like that.”
“We know that bullying takes on many forms, physical, verbal, relational and online. But the first step to putting an end to bullying is to take a stand against it,” Nicholas Carlisle, the CEO and Founder of No Bully, said in a press statement.
“Our partnership with the Burger King brand is an example of how brands can bring positive awareness to important issues. You have to start somewhere and they chose to start within.”
Watch the video below, and share this article to raise awareness on bullying:
Photo Credit: YouTube Screenshot | BURGER KING.
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